Locate S,1 - "Personalia" | Album Review

Christina Schneider has been making music under a number of pseudonyms for years now - Jepeto Solutions, C.E. Schneider Topical and C.E. Schneider’s Genius Grant - but Locate S,1 is her strongest project to date. The album Personalia is an excellent indie pop record with the extra vibrancy that synth pop brings. Schneider hails from Athens, Georgia, a historic alternative rock town but her music completely eschews that classic sound; her style is entirely of Brooklyn and of finding your own voice and independence. It’s fitting that Schneider signed to that city’s Captured Tracks, that home of so many great indie pop releases of the last decade - Reptaliens, Craft Spells, and Lina Tullgren all currently occupy the roster and all share a similar style to Locate S,1. She shared a touring schedule with Frankie Cosmos at the end of last year and Schneider’s career is definitely moving forward with this release.